Affiliate Marketing Reality Check: What Actually Converts
Video Highliths
Industry expert addresses the biggest challenge facing new casino operators: finding quality affiliates. Discover why traditional approaches like CPA payments often fail and learn three proven tactics for connecting with legitimate affiliate partners. Understand the importance of building brand reputation, attending industry conferences, and why revenue share models outperform CPA structures. Essential insights on overcoming common misconceptions, establishing trust with unknown businesses, and creating mutually beneficial partnerships that drive sustainable growth in the competitive online gaming market.
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Video Chapters
- 0:00 - Common affiliate inquiries and misconceptions
- 0:40 - Why finding affiliates isn't easy
- 1:22 - The challenge of advising unknown businesses
- 2:01 - The CPA payment myth
- 3:47 - Alternative tactics for finding affiliates
- 4:00 - Building your brand reputation
- 5:21 - What business owners and affiliates want
- 7:32 - Three tactics to find affiliates
- 7:40 - Tactic 1: Use Google and forums to find gaming affiliates
- 8:52 - Tactic 2: Meet gaming affiliates at iGaming conferences
- 10:24 - Tactic 3: Use exhibition stands to attract gaming affiliates
- 11:40 - Why revenue share is better than CPA in iGaming
- 12:29 - Be transparent and consistent with affiliates
- 13:00 - How to get help finding affiliates for your casino