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Aleksandr Santino

Chief of Consulting

Aleksandr has been online since 2002 and in iGaming since 2015. He is an experienced professional with deep knowledge in iGaming, affiliate marketing, and operational management.

He has strong expertise in launching and developing online casinos, optimizing business processes, developing marketing strategies, monitoring and analyzing traffic, as well as retaining and increasing player engagement.

Deep knowledge of the industry

  • Management of the development of a proprietary online casino platform.
  • Calculation and development of a business plan and financial model for project launches
  • Launch of turnkey online casinos from scratch and expansion of operating products into new markets with full localization
  • Optimization of affiliate programs: development of KPIs and traffic analysis
  • In 2025, joined licensegentlemen as Head of Search Marketing.
  • Building and motivating CRM, marketing, and support teams.
  • Possesses strategic thinking, the ability to establish effective processes, and achieve business goals in the competitive iGaming environment.