Need an online gambling license?
Need an online gambling license?
The Financial Model Investors Want to See Before Funding Your Casino
Are you ready to launch your online casino and make a significant impact in the gaming industry?
A well-structured financial plan is your roadmap to success. It helps you assess the profitability of your venture, attract the right investors, and identify the most lucrative markets to focus on. Plus, it provides you with insider knowledge that today’s top gaming entrepreneurs rely on to thrive.
Important Information
The online gaming industry is fiercely competitive—like any booming market. While competition might seem intimidating, it’s actually a sign of opportunity: there’s a lot of money in this industry, and you don’t need to take risky, untested leaps to succeed.
However, without knowing the numbers, it can be tough to carve out your place in this crowded market. Successful online casino owners know this—they don’t just hope for profits; they plan for them.
To know your business, you have to know your numbers!
As a successful business owner, you already understand this - and so do your investors (especially the big ones!). Numbers never lie. It’s only by analyzing real-world data that you can make informed decisions about whether to enter the market, which GEOs to focus on, and when to expect your online casino to become profitable.
Imagine focusing on a specific market, only to realize later that your budget isn’t big enough to achieve profitability. Without enough funds to attract new customers and sustain your business, you risk falling short of your goals.
And if you’re seeking capital, your investors will expect concrete data to see you as a serious and capable entrepreneur ready to manage a company.
This is where we step in - to help you achieve your goals and build a thriving online casino business!
We were struggling to align all parts of our product into one clear financial picture. Without that, it was hard to present a solid offer to investors or build a confident internal strategy.
What we needed was a proper financial roadmap - something that would bring everything together and help us understand how each part of the product impacts the bottom line.
That’s exactly what we got. The financial model helped us optimize key metrics like BonusRate, ARPPPU, and CAC, fine-tune our payroll, and forecast ROI along with other crucial numbers.
What stood out was how custom the process felt. It wasn’t just a template - they really dove into the specifics of our product and guided us through every step with clear, helpful advice.
We walked away with a financial strategy and a numbers-driven framework for how the whole product should operate. That gave us real clarity and confidence moving forward.
What is a Financial Model?
A financial model is like a crystal ball for your business - but instead of magic, it uses math, data, and facts to predict what might happen in the future.
Think of it this way: imagine you’re planning a lemonade stand.
You’d ask questions like: “Will I become profitable selling 50 cups of lemonade in this area? And if so, how soon?”
A financial model helps answer these questions by mapping out potential scenarios and outcomes for your business.
Now, the online casino business is far more complex than a lemonade stand!
Customer Acquisition Costs (CAC): How much will you need to spend to acquire one customer in your target market? For example, in Tier-1 markets like Canada, acquiring a single player might cost around $250. Meanwhile, in Tier-3 markets, it could be as low as $15
Retention Rates: How long do players typically stick around before they stop engaging with your casino? For instance, if you acquire 100 clients at $15 each, spending $1,500 in total, it’s crucial to know how long those players will stay and how much revenue they’ll generate during that time.
Lifetime Value (LTV): This metric reveals how much revenue you can expect to earn from a player over their entire engagement with your casino—helping you understand the return on your $1,500 investment.
Labor Costs: Who will you need to hire, and how much will it cost to build and maintain a team capable of running a successful casino?
Break-even and Profitability: How much money will you need to sustain your business until it can stand on its own? This insight will show you when you can start taking dividends and how much you’ll need to reinvest to keep growing.
A financial plan provides the critical information you need to answer the big question:
How much money do I need to start a successful online casino?
Yes, you heard that right - you’ll know exactly how much to allocate for your tech stack, labor, marketing, and other essential costs to run your business successfully until it starts making money for you!
Who Needs a Financial Plan?
If you’re a startup seeking investors, the only way to get your foot in the door is by presenting an accurate roadmap of your business. Investors want to see more than just promises - they need proof of your cash flow expectations and financial viability.
For companies scaling their operations into new markets, a financial plan is even more critical. Understanding the potential of your next market allows you to distribute your budget strategically and set realistic expectations based on real-world data.
Benefits of a Financial Plan?
Starting any venture without a solid plan is a recipe for wasted time and money. The benefits of having a financial plan are endless, but here are the most important ones:
Numbers Speak Louder Than Words
When it comes to serious investors, numbers are your best argument. A financial plan shows you’ve done your homework and provides a realistic model of your business’s potential returns, scalability, and risks. Without it, most investors won’t even consider sitting down for an interview.
Full Financial Visibility
A great financial plan lays out your yearly costs, monthly expenses, and marketing budget alongside projected revenue and profit. You’ll also see how many months of reinvestment are needed to turn your business profitable and what it will take to reach your goals.
Backing Up Your Vision with Data
A business plan without a great financial plan is just wishful thinking. When you say you need $100,000 to grow your business threefold, you must be able to back that claim with precise, industry-relevant data. A financial plan gives you grounded, factual insights, reflecting what other online casinos in the industry are generating.
Team Planning
Whether you’re pitching to investors or investing your own money, having the right team is critical. A financial plan shows you exactly who you need to hire and what their salaries will be - ensuring you build a team that aligns with your goals and budget.
Market Feasibility
A financial plan helps you evaluate the profitability and ROI of your chosen market before diving in. If your goal is to conquer Brazil, for example, you’ll know exactly how much money you need to achieve that. And if the numbers don’t match your expectations, it’s better to pivot early than to burn cash and waste months chasing unrealistic goals.
The Anjouan license is affordable for any startup serious about opening an international online casino.
Why does this matter?
Because a solid financial plan proves that you’ve done the math and understand your business inside and out. It demonstrates exactly how much funding you need, what kind of returns to expect, and how to navigate the competitive online casino industry with confidence.
How Should a Strong Financial Plan Be Crafted?
If you’re planning to climb Everest, you’d want experienced guides—people who’ve been there, know the terrain, and can prepare you for the journey ahead. Crafting a financial plan is no different. It must be built on real-world data and practical insights to set you up for success.
We create financial plans using data from real, successful online casinos operating today - not outdated metrics from five or ten years ago. The market landscape changes rapidly, and staying current is key.
How do we do it?
By sourcing information from operating businesses in the GEOs you’re targeting.
So, when investors ask how long it will take for your online casino to pay for itself under current market conditions, you’ll have the answers. You’ll be able to explain everything from multiple perspectives—Lifetime Value, Cost Per Acquisition, Wages, Number of Deposits, Player Churn, and other critical metrics.
What Are Investors Really Looking For?
Investors want one thing:
to know when they can cash out and how reliable your financial projections are. Your business plan must provide the credibility needed to raise the funds for your venture.
Think about it: if your financial plan shows that your online casino could pay for itself in six months, the business would essentially be “printing money” from that point forward. That’s exactly what matters to investors.
Your financial plan won’t just show you, the business owner, what you want to see—it will give investors the full picture of your casino’s profitability in one year and beyond. It will demonstrate exactly how much money they stand to make when they decide to exit the business. All of this is backed by real numbers proven by actual online casinos operating today.
The Process of Building Your Financial Plan
Building a Roadmap:
We’ll start by mapping out your business. This includes understanding your market, the GEOs you want to target, potential partnerships, and your overall vision. This step helps us determine both one-time setup costs and the yearly expenses required to run your business effectively.
Gathering Information:
Using data directly sourced from successful online casinos, we’ll structure a comprehensive financial plan. This plan will allow you to adjust variables and explore multiple scenarios to achieve your goals, such as determining investment requirements, the break-even point, profitability, and other critical performance indicators.
Crafting a Master Plan:
The final product is a detailed, actionable financial plan. It will outline the cost of acquiring one player, retention statistics, monthly deposit figures, player churn rates, and traffic investments required to hit your profitability targets. Key metrics like GGR (Gross Gaming Revenue), labor costs, and net profit projections will be included to give you a clear picture of your business’s financial trajectory.
A Real-Life Example of Success
Two entrepreneurs from the US entered the online casino industry with minimal experience, but they didn’t rely on guesswork. Instead, they made strategic choices - partnering with licensing professionals and using a data-driven financial model to understand their target market inside out.
By knowing exactly how much it would cost to acquire players, retain them, and scale profitably, they built a business on solid financial foundations. The result? Within a year, they reached profitability. Today, they generate around €300,000 in net profit every month.
This isn’t just about numbers - it’s proof that understanding the financial realities of your market is the key to success. Even newcomers can thrive in this competitive industry when they know their numbers, and focus on the right strategy.
Why Choose Us for Your Financial Modeling Needs?
If you’re serious about building a profitable online casino, you need more than generic advice - you need insights grounded in real-world experience. That’s where we come in.
We’ve helped countless operators transform bold ideas into thriving businesses, guiding them every step of the way - from launch to profitability. What sets us apart? We don’t rely on theory. Our financial models are built using anonymized data from successful operators, giving you actionable insights tailored to your specific goals.
Our approach is hands-on. We’ll be there from the initial planning stage to fine-tuning your financial model as your casino scales. We’ll help you prioritize, strategize, and adapt to market changes - addressing both opportunities and challenges unique to the online casino industry.
Financial modeling isn’t just about crunching numbers - it’s about building a strong foundation for success.
What will you get working with LicenseGentlemen.com
Quick turnaround
We focus only on licensing and structuring to guarantee you get your license as soon as possible. Without any delays. We achieve this by maintaining our relationships with all key regulators which is important during the application process because it allows us to resolve issues quickly without wasting time.
Your business needs to make money
In addition to licensing, you also need to make sure that the entire setup is done properly - you need to be able to connect payment system providers and generate cash flow. You stand to gain a lot more if your companies are located in the right jurisdictions that allow you to optimize taxes. Instead of opening just any business, we'll carefully review your business and show you options that can save you hundreds of thousands of dollars.
Ongoing Support
We understand you want immediate answers. You'll have a dedicated channel where you can ask any question and get an answer immediately, saving you days and allowing you to get licensed quickly.
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